Why mobile revamps?
The mobile problem is huge for local businesses. So is the opportunity. 88% of smartphone owners search for local information, according to the Google/IPSOS study “Understanding Consumers’ Local Search Behavior.” For many businesses, nothing else brings results faster more seamlessly. Mobile revamps maximize what’s working and eliminate hurdles to reaching more customers. Better ROI. Clear direction. Less stress and minimal time away from your business.
How does a mobile revamp work?
The mobile website revamp is a strategic marketing approach to maximizing your current content and minimizing hurdles to you connecting with more consumers through mobile content and search engine optimization. We’ll help you reach mobile consumers who will go elsewhere if not happy — and fast. 66% of consumers will take negative actions against a brand if they aren’t satisfied with useful information on a mobile site, according to the Google/Ipsos study “Consumers in the Micro-Moment, ” August 2015.
What are the advantages of leading with marketing and customer acquisition?
Your website is a marketing tool, not a software experiment. We begin with the goal of a website: to increase your audience reach and bring in more business. As a marketing agency, we focus on what to build. For a developer, the focus is how to build. As an agency, we help guide you in choosing what to build. Then we oversee the building of your plans. We don’t make you project manage the website with a technical person who does speak code, but may not speak your language.
Who’s the best candidate for a mobile revamp?
Local businesses who aren’t connecting to mobile consumers looking for them. 72% of consumers who searched for local info on a smartphone visited a store within 5 miles, according to the Google/IPSOS study “Understanding Consumers’ Local Search Behavior.” Local shoppers are highly motivated. They’re often in their car and ready to visit your location to get what they want.
Who isn’t a good fit for your services?
We’ll be the first to tell you we’re not the best option for everyone. We specialize in helping professional service providers and local businesses in the San Francisco Bay Area. We’re probably not the best fit for businesses looking to spend +$15,000 on their website and business who don’t need to rank in Google. We also don’t specialize in e-commerce sites, where the transaction takes place online. We focus on helping people who do business in person, they just need more help getting found in Google.
If you’d like help understanding the difference between these kinds of websites, don’t hesitate to ask. We’ll be happy to let you know upfront whether our expertise is a good fit for your business, and the kinds of clients we don’t work with. Feel free to get in touch about your business.
Why is Google changing everything for mobile?
Because most searchers are using mobile devices to look for things on Google. Google is in the business of giving people what they want. That means mobile. Google has already announced that desktop rankings will be eliminated in favor of mobile rankings beginning in 2017.
What does Google’s move to mobile rankings mean for businesses?
The new Google rankings will be ruled by mobile-first websites. If you’re not seen, you’re not even in the game. The Google mobile shakeup will affect businesses who don’t take the lead with Google’s best practices for giving consumers great mobile content.
How important is mobile in the way local consumers search for goods and services?
In the old days, businesses would rely on their community to recommend and connect them to new business. Or the phonebook. It would be nice to think things worked the way they did in the old days. Today, customers aren’t as loyal or community-minded. And how many homes even have a phonebook anymore? Businesses who succeed will be in the right place at the right time. That means being seen in mobile searches.
What kinds of website revamps do you specialize in?
We transform sites for local business and professionals in the San Francisco Bay Area who want to connect with more people looking for them. We love building mobile-first websites, but we don’t believe anything online can ever take the place of human beings. That’s why focus on helping you get found more often online. How many people use the Yellow Pages anymore? Today, being near customers means on their mobile phones and in Google. Please feel free to ask us.
Why do you love WordPress so much?
How much time have you got? WordPress offers best-in-class technology that outperforms less robust platforms in search engines. If you’re wondering whether anyone else has caught on, there are more than 1 billion websites powered by WordPress, as of October 2016. There’s a huge knowledge base surrounding the WordPress community, which can be relied upon in a way you won’t get from an independent developer building a site from scratch. You also don’t have to worry about waving goodbye to it, like say TypePad. With the WordPress platform, you’ll get streamlined integrations across leading software providers and innovation tied to Google’s latest changes.
What often leads businesses to update their site?
When people complain. Unfortunately, most businesses are never lucky enough to get customers willing to share helpful/hurtful feedback. The customer just goes to the next website that does work. The good news for go-getters is that many businesses will get left behind in the new Google mobile shakeup. By taking action now, your business can be among the lucky ones who thrive from the coming shift to mobile rankings. Instead of getting pushed to the side.
Can we skip the mobile revamp, and go straight to driving traffic to the site?
We’re all for being ambitious, but your website could be the weak link in the chain connecting you to more new customers. You’ll just be throwing bad money after good. If you’re already optimized for high-level mobile performance, we’ll be happy to discuss Google advertising, PR and SEO. If your website isn’t there yet, let’s get it on track. Fast. Before the coming Google mobile rankings change everything.
Are they any kind of businesses who can take a pass on connecting with mobile consumers?
Short answer: Not really. Long answer: Even if the sale doesn’t take place online, the odds are excellent that the sales process will touch your website. Without a mobile site, you’re not going to be where consumers are most likely to look for you. Only 9% of users will stay on a mobile site without having their needs satisfied, according to Google research in the study “Consumers in the Micro-Moment” conducted by Google/Ipsos in August 2015.
How do I really know if my website needs work?
When it doesn’t work on phones and tablets. According to Google, more people now conduct mobile searches than desktop searches. There’s no reason for a local business to lose out on more than half of their potential clients looking for them on the phone — or to lose out on existing clients when Google switches to a mobile-first index. If you still aren’t sure, get in touch. We’ll review your website for free to check your mobile score.