We could delve into the finer points of marketing communication and human behavioral response. Get all philosophical... But we're not going to. Right here, we're going to take a look at some cases where the answer is so much plainer and simpler than all that. … [Read more...] about Is it time to revamp your website? Here are the signs.
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Are mobile rankings the new Yellow Pages for local businesses?
The Yellow Pages was one book, one easy way to find everything. Everyone had one. It used to be so much simpler. When you needed something, just grab the phonebook. I remember the exact place my parents kept the phonebook underneath our landline phone. And I … [Read more...] about Are mobile rankings the new Yellow Pages for local businesses?
Mobile fun fact #2: People are less loyal and more needs-driven when turning to mobile.
Source: "Win Every Micro-Moment With a Better Mobile Strategy" by Matt Lawson, Google … [Read more...] about Mobile fun fact #2: People are less loyal and more needs-driven when turning to mobile.
