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“A great mobile site experience is becoming increasingly important, and users will keep looking for a mobile-friendly site until they find one that works for them,” according to Google research.

Key findings:

• 52% of users said that a bad mobile experience made them less likely to engage with a company
• 79% of people who don’t like what they find on one site will go back and search for another site
• 50% of people said that even if they like a business, they will use them less often if the website isn’t mobile-friendly

 

Source: Google Mobile Consumer Insights